Iowa Western Reivers Rebrand
Rebranding the Iowa Western Reivers to reflect the momentum and competitive level of play the college experiences.
Before
After
The current mascot for Iowa Western’s athletic teams is the Reiver, a river pirate. The existing mark felt outdated and lacked energy. The ABC team created a new visionary mark, to provide a more modern look and reflective of the college’s current energy. The new logo has been adopted across the athletics department and was immediately embraced by students, faculty, fans and the community.
Brand Architecure
“The new athletic brand was not just representative of the student-athletes, but a pride point that could be worn by all who supports Reiver Athletics. The mark created by ABC is not just a mark…it’s a feeling, and it encapsulates all that the Iowa Western Reivers are today and where they aspire to be in the future.”
- Don Kohler, Vice President of Marketing, Iowa Western Community College
What We Did:
Brand Identity
Logo Design
Design Aesthetic