Your athletic environment should be a recruitment tool.
A well-designed recruitment path can be a great asset to any college athletic program. It assists with storytelling of your specific program. Moments displayed throughout your campus honor the past and highlight the future.
Athletic branding can be a powerful way to express your teams values, build community and tell your story. For those looking to quickly invigorate any athletic facility, interior branding is the perfect solution. Not only does it bring life to walls and surfaces with exciting imagery, but it reinforces the purpose and goals of your athletic program.
When designing a recruitment path for college athletics, it's important to consider the needs of participants and stakeholders. It should be tailored to their particular goals, values, and interests. Additionally, the recruitment path should provide clear expectations for what’s expected to be a part of the team, like academic requirements, volunteer commitments and honoring those that came before them.
Lobbies, hallways and lounges can be great opportunities to showcase college athletic achievements, such as team accolades or individual awards. Motivational quotes and messages about the team's core values are also key items. These things help attract prospective students and give current student-athletes motivation to succeed. It may also be beneficial to add elements that relate to the local culture or community, so that potential recruits have a better understanding of what college athletics at the university is all about. The design should also incorporate branded elements that demonstrate the school’s commitment to excellence in sports.
By creating a recruitment path that combines clear goals, branded elements, and custom-designed graphics, college athletic programs can boost engagement and increase their ability to attract new recruits. Allowing everyone who sets foot into an athletic facility the opportunity to be impressed by the school pride and spirit radiating from its interior walls. This can go a long way in building the team’s success, both on the field and in the classroom.
Let’s boost your athletic facility so everyone who sets foot into it feels the school pride and spirit radiating from its interior walls. Drop us a line, and we’ll be in touch.