Environmental branding from idea to install.
Whether it’s new athletic facilities or renovating an existing one, we drive transformation to help you amplify recruitment, engage fans, boost visibility and grow revenue.
Full-Service Facility Branding
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Facility Branding Toolkit
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Facility Branding Consultation
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Brand Asset Extension
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Logo Evolution
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Full-Service Facility Branding • Facility Branding Toolkit • Facility Branding Consultation • Brand Asset Extension • Logo Evolution •
Full-Service
Facility Branding
We execute every stage of the process for a seamless experience, from initial concept to implementation.
Benefits:
Cohesive Brand Identity
We ensure that every aspect of the design aligns with your brand identity through consistent use of colors, logos, typography, and messaging. From the field to the court to the parking lot, we build a unified and professional image.
Function and Aesthetics
Beyond aesthetics, we optimize design for flow, safety, and versatility for a variety of activities. We balance form and function to enhance performance, facilitate efficient use of space, and meet the needs of athletes, coaches, and staff.
Streamlined Project Management
At ABC, you work with a single point of contact who oversees all facets of the project. We can streamline communication to simplify project management, reduce miscommunication, and ensure the project stays on schedule and budget.
Facility Branding
Toolkit
Designed specifically for programs looking to infuse professionally-designed branding into their facilities without the full-service expense.
Benefits:
Cost-Effective Solution
Give your athletic program an affordable, comprehensive set of custom-designed graphics you can implement yourself. Without the full-service agency costs, you have more to invest in equipment, training facilities, athlete development, etc.
Flexibility and Control
The toolkit provides complete control to customize and update facilities at your pace and with the local production company of your choice. Get the assets and flexibility to respond to seasonal changes, new sponsorships, or special events.
Consistency and Quality
The toolkit provides custom-designed branding assets and guidelines for logos, color palettes, typography, and templates. We give you the tools to enhance your program while maintaining a cohesive and polished brand identity across all facilities.
Facility Branding
Consultation
Expert guidance and strategic advice to enhance your identity and create a cohesive, impactful brand presence.
Benefits:
Strategic Branding Expertise
ABC brings specialized expertise, innovative solutions and strategic insight to every project. We work with you to develop a branding strategy that aligns with your athletic program’s goals, desired message and identity.
Holistic Design
Our integrated interior branding blends graphics, color, signage, and digital displays to create a cohesive, immersive branded environment. Every aspect holistically works together to create a unified and impactful experience for athletes, staff, and visitors.
Customization and Flexibility
ABC works closely with you, your architect, and your partners to understand all specific requirements to develop an adaptive design that perfectly fits your space. We customize a solution that reflects and enhances your identity and characteristics.
Brand Asset
Extension
Creating new visual elements enhances your program's identity and strengthens the brand's presence.
Benefits:
Stronger Brand Identity
Your athletic program can create a consistent and professional image by using additional logos, color variations, and design elements. Enhancing consistency reinforces brand identity and increases recognition among audiences.
Enhanced Recruiting
A strong and dynamic brand presence can be a powerful tool in recruiting and retaining top athletes. Great design elevates the appeal of your athletic program and showcases your commitment to professionalism, tradition, and innovation.
Merchandising
Expanding brand assets can open up new opportunities for merchandise and apparel. Having multiple logos, colors, and design elements enables the creation of a wider range of products, leading to increased sales and additional revenue streams.
Logo
Evolution
Modernize your logo to enhance your relevance, reflect your culture, and preserve core elements of your history.
Benefits:
Growth and Progress
Evolving the logo can symbolize growth and showcase a new era of achievements, milestones, or strategic changes. A new logo can boost morale among athletes, staff, and supporters, reinforcing a sense of pride and forward momentum across campus.
Honoring Legacy
A new logo allows you to move forward while retaining key legacy elements of your history and traditions. New design elements can help you reflect contemporary values and aspirations and create a balanced blend of tradition and modernity.
Modern Relevance
A modern logo design helps you appeal to younger audiences, including prospective students and athletes, ensuring the program remains attractive and engaging. A fresh, forward-thinking approach resonates well with today's digitally savvy audience.
Brand-led athletic experiences built on visionary design, hard work and a deep understanding of athletic culture.
Areas of Expertise
Brand Aesthetic
Brand Strategy
Branded Environments
Digital Content
Exhibit Design
Graphic Design
Logo Design
Production Management
Project Management
Signage
Video Content
Wayfinding
While athletic facility branding is our focus, we have an extended network of partners and collaborators that work frequently and seamlessly with us.
By leveraging partners and their specific expertise, we provide clients with a holistic offering way beyond what’s expected.
