Middlebury Panthers
Spirit Mark
Unveiling new a new spirit mark to their 29 men’s and women’s athletic teams reinforces brand recognition by providing a different but still identifiable image.
x
Having a strong and recognizable brand is essential as we helped elevate the profile of Middlebury Athletics, and continue towards thier vision of being the premier athletics program in the New England Small College Athletic Conference. These new spirit marks complement their existing Panther logo and help them establish a strong regional and national identity.
Different logos provide opportunities for creating a wide variety of merchandise. Fans often enjoy having a choice when it comes to merchandise, and having multiple logos allows for diverse product offerings, catering to different tastes and preferences.
“We thoroughly enjoyed working with the Athletic Branding Company on creating a spirit mark for our visual identity system. They paid close attention to detail to ensure that our tertiary mark would work with our overall system. The collaboration and ease of the project was outstanding, and we would highly recommend them to others!”
- Alexis Paquette, Director of Athletic Communications/Assistant Athletic Director, Middlebury College
What We Did:
Logo Design
