Practice facilities should be designed with the team’s goals in mind, providing athletes with everything they need to make their practices efficient and effective. The addition of branding – team logos, colors, accolades, and team ideals – will help foster an environment of pride and accomplishment. By investing in practice facility branding, university athletic programs can create a culture of success.

They will boost player engagement by providing an inspiring atmosphere that encourages learning and growth. Well-designed and branded practice facilities also inspire players to strive for greatness, which is critical for team performance. Impressive and inviting practice facilities can also help with recruitment efforts by giving potential student-athletes a glimpse of what the program has to offer, and where they will be spending a lot of their time while on campus. Investing in practice facilities is a worthwhile endeavor that will pay dividends both on and off the field or court.