Servite Friars Brand Evolution
The new brand is a true evolution—honoring the past while positioning the school toward the future.
Before
After
To regain traction in the community, Servite looked to ABC to guide the institution through a comprehensive rebrand. Brand strategists led interviews and surveys with school leaders, alumni, current parents and students. Research showed the full impact the school was having on the lives of these young men; a new brand would help bring this truth to life to elevate the level of pride current students, staff, parents and alumni feel, while encouraging new families to enroll.
Through a simple yet powerful message and a clarified brand identity, ABC provided the tools Servite needed to get more wins in terms of enrollment and constituent support.
“Thanks to the branding efforts of ABC Servite’s fundraising efforts and enrollment rates have significantly increased. The refreshed look was positively received by the community, and internal stakeholders are impressed with the quality of their results and thoughtful creative process.”
- Luke Phillips, VP of Enrollment Management, Servite High School
What We Did:
Brand Identity
Logo Design
Design Aesthetic