Skutt Skyhawks Brand Evolution
Skutt Catholic High School is equipped with a clear, strong look and feel that showcases the school’s determination, Christian foundation and passion for shaping future leaders.
Before
After
For years the school served as a quality Christ-centered option for students in the Omaha area. Yet over time, the school’s brand didn’t evolve to reflect the successfulness nature of the athletics program. Instead, multiple marks and messaging prevented the institution from being a strong, recognizable brand among other schools in the region.
From a design standpoint, the new brand created consistency and simplified the number of marks the school uses. A bold typeface used in the logo and other marketing materials, combined with a modern mascot further elevate the sense of balance, strength, and school pride.
“ABC did a wonderful job of explaining the process they went through to get us to that logo...I looked at [it] completely differently, and loved it.”
- Tim Bloomingdale, Director of Admissions, Skutt Catholic High School
What We Did:
Brand Identity
Logo Design
Design Aesthetic